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Insider, Partner Tips

How b8ta partners use our stores as a marketing channel.

August 12, 2019Written by Erin Johnson

The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both huge multinationals and fresh-from-Kickstarter companies alike.

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Insider, Partner Tips

Take a tour of the b8ta dashboard.

June 19, 2019Written by Erin Johnson

The b8ta dashboard.

At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.

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Insider, News & Updates, Partner Tips

This summer; brands and makers can beta test at b8ta

May 2, 2019Written by Erin Johnson

We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.

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Partner Tips

Your Marketing Dollars: Online vs Offline

February 15, 2019Written by Erin Johnson

 Today, so many brands are looking to digital advertising as the primary (sometimes only) method to grow their product awareness and acquire new customers.

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Insider, Partner Tips

The Value of the In-Person Experience

October 23, 2018Written by Joshua Brueckner

From powerful brand exposure to closing more sales, offline retail is a massive opportunity for makers to tap into.

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Insider, Partner Tips

Make a list and check it twice: The importance of the holiday selling season

October 2, 2018Written by Dustin Peters

When October comes around and the Halloween ads begin, we’re forced to face the facts.

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Insider, Partner Tips

For any store, customer experience is priority #1

September 20, 2018Written by Rohit Sharma

The 21st century has changed the landscape of shopping, but retail continues to evolve and shake things up as it goes.

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Partner Tips

5 tips to make sure your retail event goes off without a hitch

September 11, 2018Written by Domingo Gonzalez

There’s that moment when you look around the room full of smiling faces and that feeling strikes you — your team just pulled off a great event.

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Partner Tips

Five tips for getting the most out of your b8ta account

May 23, 2018Written by Charlène Quach

Your new b8ta account provides analytics and actionable feedback on the performance of your product. Learn how to master it:

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Insider, Partner Tips

It's a Human Problem

February 11, 2016Written by Vibhu Norby

If you build software, you spend a lot of your time thinking about two things: optimization and scale. How do we get more website visits? How do we lift conversion rates by 20 percent? How do we reduce cart abandonment? How do we drive more page views?

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