CES is a trade show that operates at mind-boggling scale. Nearly 4500 companies exhibit across the 2.9 million square feet of exhibition space, driving awareness and demand with the...

The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both...

The b8ta dashboard.

At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.

We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.

 Today, so many brands are looking to digital advertising as the primary (sometimes only) method to grow their product awareness and acquire new customers.

From powerful brand exposure to closing more sales, offline retail is a massive opportunity for makers to tap into.

When October comes around and the Halloween ads begin, we’re forced to face the facts.

The 21st century has changed the landscape of shopping, but retail continues to evolve and shake things up as it goes.

There’s that moment when you look around the room full of smiling faces and that feeling strikes you — your team just pulled off a great event.

Your new b8ta account provides analytics and actionable feedback on the performance of your product. Learn how to master it:

If you build software, you spend a lot of your time thinking about two things: optimization and scale. How do we get more website visits? How do we lift conversion rates by 20...