We're excited to announce that blendSMART has been included on Oprah's 2019 Favorite Things List, her annual holiday gift guide. The creators of blendSMART will be showing off their groundbreaking makeup brush at b8ta Hudson Yards and b8ta Houston on 11/9/19 from 1-4 p.m, and will be expanding into five new b8ta locations this holiday season. Check the blendSMART b8ta page to stay up to date on where you can test drive the brush yourself.

b8ta's collection of partner products looks a lot different today than it did when we first kicked off. While our collection was initially populated largely by consumer electronics, we've since seen that all manners of products can preform well under the b8ta model. Health and beauty products, for example, have been on the rise here at b8ta. Customers value their physical health and appearance, and they typically won't add a product to their morning routine until they trust it. These products make sense in b8ta-our store visitors can fully explore these health and beauty brands in a comfortable and exciting environment.

One such brand is blendSMART, the maker of an award-winning makeup tool that uses a motorized brush to speed up and enhance the application process. President and Co-Founder Lori Machiorlette speaks about blendSMART’s first few b8ta months below, as well as describing how blendSMART gives users a bit of extra sleep each morning.

This past March, we launched one of our most unique experiential marketing activations yet—a tiny house outfitted with over 32 smart home products.

One of the best parts about working at b8ta is the ever-growing group of passionate partners behind the innovative products our customers can try out in our stores.

Our Made by Google experience officially launched in seven b8ta flagship stores this week. We’ve worked closely with Google to design an interactive experience that helps customers envision Google’s suite of products in their own homes. We are excited to have the opportunity to partner with one of the worlds most influential brands, and are extremely proud of what this partnership has accomplished thus far. So, we thought we would share why b8ta is the perfect fit to bring the Made by Google product experience to life.