Who runs the world, household, and family budgets? Women, that’s who. Whether single ladies or women with a ring on it, these consumers are savvy, particular, and crave experiences. We see examples of this in the success of Glossier’s stores and Rent the Runway’s luxury showrooms, both companies which reached unicorn status in 2019. And the trend continues: when women-led businesses make women-focused products, they’re wildly successful.
We’re thrilled to announce that we’ve teamed up with Tru Kids Brands to help reimagine the iconic Toys“R”Us brand by creating a new, highly-engaging retail experience designed for kids. The first two new Toys“R”Us stores will open this holiday season, located in The Galleria in Houston, Texas, a Simon Mall, and in Westfield Garden State Plaza in Paramus, New Jersey.
Our recent activation with experiential retail resulted in a very successful program called the be@home tour.
We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.
One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:
Late last year, I was talking to a long time retail veteran about b8ta’s plans to develop smaller stores and expand our partnership with Lowe’s. She stopped me dead in my tracks and said,