Insider, News & Updates

Toys"R"Us is back, and it's powered by b8ta.

July 18, 2019Written by Erin Johnson

We’re thrilled to announce that we’ve teamed up with Tru Kids Brands to help reimagine the iconic Toys“R”Us brand by creating a new, highly-engaging retail experience designed for kids. The first two new Toys“R”Us stores will open this holiday season, located in The Galleria in Houston, Texas, a Simon Mall, and in Westfield Garden State Plaza in Paramus, New Jersey.

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Insider, News & Updates

Toys"R"Us for the next generation.

July 18, 2019Written by Phillip Raub

In 2007, I was hired at Nintendo as the Director of Merchandising tasked with changing the retail environment in the video game category to better resonate with parents, families, and an expanded audience.

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Insider, News & Updates

I don't wanna grow up.

July 18, 2019Written by Vibhu Norby

Some of my best childhood memories were at Toys”R”Us. I grew up 10 minutes away from the Toys”R”Us in King of Prussia, PA, and it was the stuff dreams were made of.

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Insider, News & Updates

We're launching Tour; a customized, rotating b8ta store experience

May 15, 2019Written by Erin Johnson

Our recent activation with experiential retail resulted in a very successful program called the be@home tour.

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Insider, News & Updates, Partner Tips

This summer; brands and makers can beta test at b8ta

May 2, 2019Written by Erin Johnson

We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.

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News & Updates

We've acquired Brickwork

January 24, 2019Written by Vibhu Norby

We’re extremely excited to announce that we’ve acquired Brickwork, a retail tech startup based in New York City that helps brands and retailers drive meaningful traffic to stores.

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Insider, News & Updates

Preparing for the future by creating it: b8ta CEO talks 3 years of changing retail

December 12, 2018Written by Vibhu Norby

One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:

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News & Updates

b8ta pops-up at Virgin Atlantic in JFK

November 21, 2018Written by Erin Johnson

Pop-ups are appearing in increasingly unexpected locations in major markets around the world. As brands strive to meet shoppers at the right time, place and mindset, these retail experiences 

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Insider, News & Updates

Further stretching the imagination of the store concept

April 19, 2018Written by Phillip Raub

Late last year, I was talking to a long time retail veteran about b8ta’s plans to develop smaller stores and expand our partnership with Lowe’s. She stopped me dead in my tracks and said,

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News & Updates

Introducing Built by b8ta

April 10, 2018Written by Vibhu Norby

We started b8ta to create physical spaces where people could try the best technology products out of the box.

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News & Updates

Hello, Retail!

December 8, 2015Written by Vibhu Norby

I founded b8ta with a simple goal in mind: Create a physical space where people can try the best new technology products out of the box. No packaging—just products.

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