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Insider, News & Updates

Thinking about the children

April 3, 2020Written by Simon Jones

Last week we wrote about the good folks at Twin Science and Booleangirl, who are running free, instructor-led classes for kids who are stuck at home. Hopefully, those of you with...

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Insider, News & Updates

Falling back in love with your kitchen

April 1, 2020Written by Simon Jones

In the old days (say, three weeks ago), when working from home was still the exception rather than the rule, they used to say there were three great threats to at-home productivity:

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Insider, News & Updates

Turn dull afternoons into fascinating science adventures

March 27, 2020Written by Simon Jones

TL;DR: Entertain and educate your kids with free coding and robotics lessons from Booleangirl and Twin Science

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Insider, News & Updates, Partner Tips

Accelerating out of the CES curve.

January 15, 2020Written by Simon Jones

CES is a trade show that operates at mind-boggling scale. Nearly 4500 companies exhibit across the 2.9 million square feet of exhibition space, driving awareness and demand with the...

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Insider, News & Updates

Supporting female innovation.

September 3, 2019Written by Tina Zayas

Who runs the world, household, and family budgets? Women, that’s who. Whether single ladies or women with a ring on it, these consumers are savvy, particular, and crave experiences....

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Insider, News & Updates

I don't wanna grow up.

July 18, 2019Written by Vibhu Norby

Some of my best childhood memories were at Toys”R”Us. I grew up 10 minutes away from the Toys”R”Us in King of Prussia, PA, and it was the stuff dreams were made of.

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Insider, News & Updates

We're launching Tour; a customized, rotating b8ta store experience

May 15, 2019Written by Erin Johnson

Our recent activation with experiential retail resulted in a very successful program called the be@home tour.

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Insider, News & Updates, Partner Tips

This summer; brands and makers can beta test at b8ta

May 2, 2019Written by Erin Johnson

We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.

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News & Updates

We've acquired Brickwork

January 24, 2019Written by Vibhu Norby

We’re extremely excited to announce that we’ve acquired Brickwork, a retail tech startup based in New York City that helps brands and retailers drive meaningful traffic to stores.

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Insider, News & Updates

Preparing for the future by creating it: b8ta CEO talks 3 years of changing retail

December 12, 2018Written by Vibhu Norby

One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:

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News & Updates

b8ta pops-up at Virgin Atlantic in JFK

November 21, 2018Written by Erin Johnson

Pop-ups are appearing in increasingly unexpected locations in major markets around the world. As brands strive to meet shoppers at the right time, place and mindset, these retail...

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Insider, News & Updates

Further stretching the imagination of the store concept

April 19, 2018Written by Phillip Raub

Late last year, I was talking to a long time retail veteran about b8ta’s plans to develop smaller stores and expand our partnership with Lowe’s. She stopped me dead in my tracks...

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News & Updates

Introducing Built by b8ta

April 10, 2018Written by Vibhu Norby

We started b8ta to create physical spaces where people could try the best technology products out of the box.

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News & Updates

Hello, Retail!

December 8, 2015Written by Vibhu Norby

I founded b8ta with a simple goal in mind: Create a physical space where people can try the best new technology products out of the box. No packaging—just products.

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