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Insider, Partner Tips

The Value of the In-Person Experience

October 23, 2018Written by Joshua Brueckner

From powerful brand exposure to closing more sales, offline retail is a massive opportunity for makers to tap into.

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Insider, Partner Highlights

A partnership with Google

October 16, 2018Written by Ashley Haber

Our Made by Google experience officially launched in seven b8ta flagship stores this week. We’ve worked closely with Google to design an interactive experience that helps customers...

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Insider, Partner Tips

Make a list and check it twice: The importance of the holiday selling season

October 2, 2018Written by Dustin Peters

When October comes around and the Halloween ads begin, we’re forced to face the facts.

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Insider, Partner Tips

For any store, customer experience is priority #1

September 20, 2018Written by Rohit Sharma

The 21st century has changed the landscape of shopping, but retail continues to evolve and shake things up as it goes.

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Insider

Changing retail through people, not just platform

September 13, 2018Written by Katrina Coskie

As someone who has grown up in retail, I’ve learned a lot over the years as a retail associate, supervisor, manager, leader, and now director. One thing was always consistent...

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Insider

Creating a feedback loop in retail

June 1, 2018Written by Ken Sobel

We all know how great products are born. A brand makes a prototype, launches the product, collects feedback from their customers, then repeats the process to improve the product.

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Insider, News & Updates

Further stretching the imagination of the store concept

April 19, 2018Written by Phillip Raub

Late last year, I was talking to a long time retail veteran about b8ta’s plans to develop smaller stores and expand our partnership with Lowe’s. She stopped me dead in my tracks...

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Insider

Highlights from building TED's first tech store

April 18, 2018Written by Erin Johnson

Last week, b8ta participated in one of the most influential conferences in the world: the annual TED conference in Vancouver.

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Insider, Partner Tips

It's a Human Problem

February 11, 2016Written by Vibhu Norby

If you build software, you spend a lot of your time thinking about two things: optimization and scale. How do we get more website visits? How do we lift conversion rates by 20...

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