The b8ta dashboard.
At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.
Our recent activation with experiential retail resulted in a very successful program called the be@home tour.
We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.
One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:
When October comes around and the Halloween ads begin, we’re forced to face the facts.
Late last year, I was talking to a long time retail veteran about b8ta’s plans to develop smaller stores and expand our partnership with Lowe’s. She stopped me dead in my tracks...