CES is a trade show that operates at mind-boggling scale. Nearly 4500 companies exhibit across the 2.9 million square feet of exhibition space, driving awareness and demand with the...

Who runs the world, household, and family budgets? Women, that’s who. Whether single ladies or women with a ring on it, these consumers are savvy, particular, and crave experiences....

The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both...

Some of my best childhood memories were at Toys”R”Us. I grew up 10 minutes away from the Toys”R”Us in King of Prussia, PA, and it was the stuff dreams were made of.

The b8ta dashboard.

At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.

Our recent activation with experiential retail resulted in a very successful program called the be@home tour.

This past March, we launched one of our most unique experiential marketing activations yet—a tiny house outfitted with over 32 smart home products.

We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.

One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:

From powerful brand exposure to closing more sales, offline retail is a massive opportunity for makers to tap into.

Our Made by Google experience officially launched in seven b8ta flagship stores this week. We’ve worked closely with Google to design an interactive experience that helps customers...

When October comes around and the Halloween ads begin, we’re forced to face the facts.

The 21st century has changed the landscape of shopping, but retail continues to evolve and shake things up as it goes.

As someone who has grown up in retail, I’ve learned a lot over the years as a retail associate, supervisor, manager, leader, and now director. One thing was always consistent...

We all know how great products are born. A brand makes a prototype, launches the product, collects feedback from their customers, then repeats the process to improve the product.

If you build software, you spend a lot of your time thinking about two things: optimization and scale. How do we get more website visits? How do we lift conversion rates by 20...