Who runs the world, household, and family budgets? Women, that’s who. Whether single ladies or women with a ring on it, these consumers are savvy, particular, and crave experiences. We see examples of this in the success of Glossier’s stores and Rent the Runway’s luxury showrooms, both companies which reached unicorn status in 2019. And the trend continues: when women-led businesses make women-focused products, they’re wildly successful.  

The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both huge multinationals and fresh-from-Kickstarter companies alike.

We’re thrilled to announce that we’ve teamed up with Tru Kids Brands to help reimagine the iconic Toys“R”Us brand by creating a new, highly-engaging retail experience designed for kids. The first two new Toys“R”Us stores will open this holiday season, located in The Galleria in Houston, Texas, a Simon Mall, and in Westfield Garden State Plaza in Paramus, New Jersey.

In 2007, I was hired at Nintendo as the Director of Merchandising tasked with changing the retail environment in the video game category to better resonate with parents, families, and an expanded audience.

Some of my best childhood memories were at Toys”R”Us. I grew up 10 minutes away from the Toys”R”Us in King of Prussia, PA, and it was the stuff dreams were made of.

The b8ta dashboard.

At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.

Our recent activation with experiential retail resulted in a very successful program called the be@home tour.

This past March, we launched one of our most unique experiential marketing activations yet—a tiny house outfitted with over 32 smart home products.

We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.

One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:

From powerful brand exposure to closing more sales, offline retail is a massive opportunity for makers to tap into.

Our Made by Google experience officially launched in seven b8ta flagship stores this week. We’ve worked closely with Google to design an interactive experience that helps customers envision Google’s suite of products in their own homes. We are excited to have the opportunity to partner with one of the worlds most influential brands, and are extremely proud of what this partnership has accomplished thus far. So, we thought we would share why b8ta is the perfect fit to bring the Made by Google product experience to life.

When October comes around and the Halloween ads begin, we’re forced to face the facts.

The 21st century has changed the landscape of shopping, but retail continues to evolve and shake things up as it goes.

As someone who has grown up in retail, I’ve learned a lot over the years as a retail associate, supervisor, manager, leader, and now director. One thing was always consistent throughout my journey: being in the service industry is difficult.

We all know how great products are born. A brand makes a prototype, launches the product, collects feedback from their customers, then repeats the process to improve the product.