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Insider, News & Updates

Supporting female innovation.

September 3, 2019Written by Tina Zayas

Who runs the world, household, and family budgets? Women, that’s who. Whether single ladies or women with a ring on it, these consumers are savvy, particular, and crave experiences. We see examples of this in the success of Glossier’s stores and Rent the Runway’s luxury showrooms, both companies which reached unicorn status in 2019. And the trend continues: when women-led businesses make women-focused products, they’re wildly successful.  

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Insider, Partner Tips

How b8ta partners use our stores as a marketing channel.

August 12, 2019Written by Erin Johnson

The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both huge multinationals and fresh-from-Kickstarter companies alike.

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Insider, News & Updates

Toys"R"Us is back, and it's powered by b8ta.

July 18, 2019Written by Erin Johnson

We’re thrilled to announce that we’ve teamed up with Tru Kids Brands to help reimagine the iconic Toys“R”Us brand by creating a new, highly-engaging retail experience designed for kids. The first two new Toys“R”Us stores will open this holiday season, located in The Galleria in Houston, Texas, a Simon Mall, and in Westfield Garden State Plaza in Paramus, New Jersey.

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Insider, News & Updates

Toys"R"Us for the next generation.

July 18, 2019Written by Phillip Raub

In 2007, I was hired at Nintendo as the Director of Merchandising tasked with changing the retail environment in the video game category to better resonate with parents, families, and an expanded audience.

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Insider, News & Updates

I don't wanna grow up.

July 18, 2019Written by Vibhu Norby

Some of my best childhood memories were at Toys”R”Us. I grew up 10 minutes away from the Toys”R”Us in King of Prussia, PA, and it was the stuff dreams were made of.

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Insider, Partner Tips

Take a tour of the b8ta dashboard.

June 19, 2019Written by Erin Johnson

The b8ta dashboard.

At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.

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Insider, News & Updates

We're launching Tour; a customized, rotating b8ta store experience

May 15, 2019Written by Erin Johnson

Our recent activation with experiential retail resulted in a very successful program called the be@home tour.

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Insider, Partner Highlights

Be@Home by b8ta and Google, our tiny home tour.

May 14, 2019Written by Erin Johnson

This past March, we launched one of our most unique experiential marketing activations yet—a tiny house outfitted with over 32 smart home products.

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Insider, News & Updates, Partner Tips

This summer; brands and makers can beta test at b8ta

May 2, 2019Written by Erin Johnson

We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.

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Insider, News & Updates

Preparing for the future by creating it: b8ta CEO talks 3 years of changing retail

December 12, 2018Written by Vibhu Norby

One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:

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Insider, Partner Highlights

How the Neo smartpen benefits from the hands on demo

November 12, 2018Written by Dustin Peters
We recently sat down with Stephen Dix, the VP of Sales and Marketing and General Manager of NeoLab Convergence, to learn how the b8ta experience has helped grow the Neo smartpen business. 
 
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Insider, Partner Highlights

How b8ta lets a young company like Meural learn from their customers

November 1, 2018Written by Dustin Peters
To learn a bit more about how the b8ta experience can assist a young company, we recently chatted with Vladimir Vukicevic, CEO and Co-Founder of Meural.
 
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Insider, Partner Tips

The Value of the In-Person Experience

October 23, 2018Written by Joshua Brueckner

From powerful brand exposure to closing more sales, offline retail is a massive opportunity for makers to tap into.

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Insider, Partner Highlights

A partnership with Google

October 16, 2018Written by Ashley Haber

Our Made by Google experience officially launched in seven b8ta flagship stores this week. We’ve worked closely with Google to design an interactive experience that helps customers envision Google’s suite of products in their own homes. We are excited to have the opportunity to partner with one of the worlds most influential brands, and are extremely proud of what this partnership has accomplished thus far. So, we thought we would share why b8ta is the perfect fit to bring the Made by Google product experience to life.

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Insider, Partner Tips

Make a list and check it twice: The importance of the holiday selling season

October 2, 2018Written by Dustin Peters

When October comes around and the Halloween ads begin, we’re forced to face the facts.

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Insider, Partner Tips

For any store, customer experience is priority #1

September 20, 2018Written by Rohit Sharma

The 21st century has changed the landscape of shopping, but retail continues to evolve and shake things up as it goes.

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Insider

Changing retail through people, not just platform

September 13, 2018Written by Katrina Coskie

As someone who has grown up in retail, I’ve learned a lot over the years as a retail associate, supervisor, manager, leader, and now director. One thing was always consistent throughout my journey: being in the service industry is difficult.

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Insider

Creating a feedback loop in retail

June 1, 2018Written by Ken Sobel

We all know how great products are born. A brand makes a prototype, launches the product, collects feedback from their customers, then repeats the process to improve the product.

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Insider, News & Updates

Further stretching the imagination of the store concept

April 19, 2018Written by Phillip Raub

Late last year, I was talking to a long time retail veteran about b8ta’s plans to develop smaller stores and expand our partnership with Lowe’s. She stopped me dead in my tracks and said,

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Insider

Highlights from building TED's first tech store

April 18, 2018Written by Erin Johnson

Last week, b8ta participated in one of the most influential conferences in the world: the annual TED conference in Vancouver.

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