We're proud to announce b8ta TV: a social commerce platform for new and innovative products.

With the b8ta attribution program, we’ve made it even easier for brands to join b8ta stores and launch their product into physical retail. With just a few easy steps, and a one-time...

The global pandemic has undoubtedly impacted in-store traffic over the last several months as consumers hesitate to congregate, and are moving online for much of their shopping. Yet,...

b8ta was founded with the mission to make retail accessible to all. We’ve designed a new type of retail model that lets local innovators and entrepreneurs launch in a real store as...

b8ta was founded with the mission to make retail accessible for all. By offering a paid subscription to place products in our stores, we supported brands as they tested and launched in...

New Beginnings: The First Day Of School

New Year’s Resolutions

This week b8ta is celebrating Pride. Whether as members of the LGBTQ+ community, or as their friends, we believe this is an important week, and one that calls for celebration - and a...

I founded b8ta to give people fair and equal access to retail without the bias or judgements of human beings getting in the way, so that stores would have the best products, not the...

It is now clear that in the United States, as well as most of the rest of the world, we are now headed toward the next phase of the COVID-19 crisis: getting back to normal. This will...

The news over the last few days has been generally very positive, and social distancing appears to be paying dividends, which is allowing us to start  thinking about What Comes Next....

If it feels like today is Blursday the fourtyteenth of Maprilay (h/t to The Internet), you’re not alone. The global lockdown is...well, I want to say unprecedented, but that word...

Many of us have been heartened of late by things like the iHeartConcert held last night on Fox, hosted by the apparently ageless Elton John, and headlined by stars of the last thirty...

Last week we wrote about the good folks at Twin Science and Booleangirl, who are running free, instructor-led classes for kids who are stuck at home. Hopefully, those of you with K-8...

In the old days (say, three weeks ago), when working from home was still the exception rather than the rule, they used to say there were three great threats to at-home productivity:

TL;DR: Entertain and educate your kids with free coding and robotics lessons from Booleangirl and Twin Science

CES is a trade show that operates at mind-boggling scale. Nearly 4500 companies exhibit across the 2.9 million square feet of exhibition space, driving awareness and demand with the...

Who runs the world, household, and family budgets? Women, that’s who. Whether single ladies or women with a ring on it, these consumers are savvy, particular, and crave experiences. We...

The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both huge...

Some of my best childhood memories were at Toys”R”Us. I grew up 10 minutes away from the Toys”R”Us in King of Prussia, PA, and it was the stuff dreams were made of.