This week b8ta is celebrating Pride. Whether as members of the LGBTQ+ community, or as their friends, we believe this is an important week, and one that calls for celebration - and...

I founded b8ta to give people fair and equal access to retail without the bias or judgements of human beings getting in the way, so that stores would have the best products, not the...

It is now clear that in the United States, as well as most of the rest of the world, we are now headed toward the next phase of the COVID-19 crisis: getting back to normal. This...

The news over the last few days has been generally very positive, and social distancing appears to be paying dividends, which is allowing us to start  thinking about What Comes...

If it feels like today is Blursday the fourtyteenth of Maprilay (h/t to The Internet), you’re not alone. The global lockdown is...well, I want to say unprecedented, but that word...

Many of us have been heartened of late by things like the iHeartConcert held last night on Fox, hosted by the apparently ageless Elton John, and headlined by stars of the last...

Last week we wrote about the good folks at Twin Science and Booleangirl, who are running free, instructor-led classes for kids who are stuck at home. Hopefully, those of you with...

In the old days (say, three weeks ago), when working from home was still the exception rather than the rule, they used to say there were three great threats to at-home productivity:

TL;DR: Entertain and educate your kids with free coding and robotics lessons from Booleangirl and Twin Science

CES is a trade show that operates at mind-boggling scale. Nearly 4500 companies exhibit across the 2.9 million square feet of exhibition space, driving awareness and demand with the...

Who runs the world, household, and family budgets? Women, that’s who. Whether single ladies or women with a ring on it, these consumers are savvy, particular, and crave experiences....

The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both...

Some of my best childhood memories were at Toys”R”Us. I grew up 10 minutes away from the Toys”R”Us in King of Prussia, PA, and it was the stuff dreams were made of.

The b8ta dashboard.

At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.

Our recent activation with experiential retail resulted in a very successful program called the be@home tour.

This past March, we launched one of our most unique experiential marketing activations yet—a tiny house outfitted with over 32 smart home products.

We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.

One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads: