The global pandemic has undoubtedly impacted in-store traffic over the last several months as consumers hesitate to congregate, and are moving online for much of their shopping....
Introducing #b8talocal in Seattle
b8ta was founded with the mission to make retail accessible to all. We’ve designed a new type of retail model that lets local innovators and entrepreneurs launch in a real store as...
Retail Designed for 2020
b8ta was founded with the mission to make retail accessible for all. By offering a paid subscription to place products in our stores, we supported brands as they tested and launched...
New Beginnings: The First Day of School
New Beginnings: The First Day Of School
Staying Healthy During A Pandemic
New Year’s Resolutions
Celebrating Pride Weekend
This week b8ta is celebrating Pride. Whether as members of the LGBTQ+ community, or as their friends, we believe this is an important week, and one that calls for celebration - and...
A Statement from our Founder
I founded b8ta to give people fair and equal access to retail without the bias or judgements of human beings getting in the way, so that stores would have the best products, not the...
How to Shop Safely As Normality Returns
It is now clear that in the United States, as well as most of the rest of the world, we are now headed toward the next phase of the COVID-19 crisis: getting back to normal. This...
Keeping up the good works
The news over the last few days has been generally very positive, and social distancing appears to be paying dividends, which is allowing us to start thinking about What Comes...
Getting Closer Despite Being Further Away
If it feels like today is Blursday the fourtyteenth of Maprilay (h/t to The Internet), you’re not alone. The global lockdown is...well, I want to say unprecedented, but that word...
b8ta Partners Continue to Do Good
Many of us have been heartened of late by things like the iHeartConcert held last night on Fox, hosted by the apparently ageless Elton John, and headlined by stars of the last...
Thinking about the children
Last week we wrote about the good folks at Twin Science and Booleangirl, who are running free, instructor-led classes for kids who are stuck at home. Hopefully, those of you with...
Falling back in love with your kitchen
In the old days (say, three weeks ago), when working from home was still the exception rather than the rule, they used to say there were three great threats to at-home productivity:
Turn dull afternoons into fascinating science adventures
TL;DR: Entertain and educate your kids with free coding and robotics lessons from Booleangirl and Twin Science
Insider, News & Updates, Partner Tips
Accelerating out of the CES curve.
CES is a trade show that operates at mind-boggling scale. Nearly 4500 companies exhibit across the 2.9 million square feet of exhibition space, driving awareness and demand with the...
Supporting female innovation.
Who runs the world, household, and family budgets? Women, that’s who. Whether single ladies or women with a ring on it, these consumers are savvy, particular, and crave experiences....
How b8ta partners use our stores as a marketing channel.
The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both...
I don't wanna grow up.
Some of my best childhood memories were at Toys”R”Us. I grew up 10 minutes away from the Toys”R”Us in King of Prussia, PA, and it was the stuff dreams were made of.
Take a tour of the b8ta dashboard.
The b8ta dashboard.
At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.
We're launching Tour; a customized, rotating b8ta store experience
Our recent activation with experiential retail resulted in a very successful program called the be@home tour.