We’re thrilled to announce that we’ve teamed up with Tru Kids Brands to help reimagine the iconic Toys“R”Us brand by creating a new, highly-engaging retail experience designed for kids. The first two new Toys“R”Us stores will open this holiday season, located in The Galleria in Houston, Texas, a Simon Mall, and in Westfield Garden State Plaza in Paramus, New Jersey.
Toys"R"Us for the next generation.
July 18, 2019Written by Phillip Raub
In 2007, I was hired at Nintendo as the Director of Merchandising tasked with changing the retail environment in the video game category to better resonate with parents, families, and an expanded audience.
I don't wanna grow up.
July 18, 2019Written by Vibhu Norby
Some of my best childhood memories were at Toys”R”Us. I grew up 10 minutes away from the Toys”R”Us in King of Prussia, PA, and it was the stuff dreams were made of.
Take a tour of the b8ta dashboard.
June 19, 2019Written by Erin Johnson
The b8ta dashboard.
At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.
We're launching Tour; a customized, rotating b8ta store experience
May 15, 2019Written by Erin Johnson
Our recent activation with experiential retail resulted in a very successful program called the be@home tour.
Be@Home by b8ta and Google, our tiny home tour.
May 14, 2019Written by Erin Johnson
This past March, we launched one of our most unique experiential marketing activations yet—a tiny house outfitted with over 32 smart home products.
Insider, News & Updates, Partner Tips
This summer; brands and makers can beta test at b8ta
May 2, 2019Written by Erin Johnson
We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.
Preparing for the future by creating it: b8ta CEO talks 3 years of changing retail
December 12, 2018Written by Vibhu Norby
One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:
How the Neo smartpen benefits from the hands on demo
November 12, 2018Written by Dustin Peters
We recently sat down with Stephen Dix, the VP of Sales and Marketing and General Manager of NeoLab Convergence, to learn how the b8ta experience has helped grow the Neo smartpen business.
How b8ta lets a young company like Meural learn from their customers
November 1, 2018Written by Dustin Peters
To learn a bit more about how the b8ta experience can assist a young company, we recently chatted with Vladimir Vukicevic, CEO and Co-Founder of Meural.
The Value of the In-Person Experience
October 23, 2018Written by Joshua Brueckner
From powerful brand exposure to closing more sales, offline retail is a massive opportunity for makers to tap into.
A partnership with Google
October 16, 2018Written by Ashley Haber
Our Made by Google experience officially launched in seven b8ta flagship stores this week. We’ve worked closely with Google to design an interactive experience that helps customers envision Google’s suite of products in their own homes. We are excited to have the opportunity to partner with one of the worlds most influential brands, and are extremely proud of what this partnership has accomplished thus far. So, we thought we would share why b8ta is the perfect fit to bring the Made by Google product experience to life.
Make a list and check it twice: The importance of the holiday selling season
October 2, 2018Written by Dustin Peters
When October comes around and the Halloween ads begin, we’re forced to face the facts.
For any store, customer experience is priority #1
September 20, 2018Written by Rohit Sharma
The 21st century has changed the landscape of shopping, but retail continues to evolve and shake things up as it goes.
Changing retail through people, not just platform
September 13, 2018Written by Katrina Coskie
As someone who has grown up in retail, I’ve learned a lot over the years as a retail associate, supervisor, manager, leader, and now director. One thing was always consistent throughout my journey: being in the service industry is difficult.
Creating a feedback loop in retail
June 1, 2018Written by Ken Sobel
We all know how great products are born. A brand makes a prototype, launches the product, collects feedback from their customers, then repeats the process to improve the product.
Further stretching the imagination of the store concept
April 19, 2018Written by Phillip Raub
Late last year, I was talking to a long time retail veteran about b8ta’s plans to develop smaller stores and expand our partnership with Lowe’s. She stopped me dead in my tracks and said,
Highlights from building TED's first tech store
April 18, 2018Written by Erin Johnson
Last week, b8ta participated in one of the most influential conferences in the world: the annual TED conference in Vancouver.
It's a Human Problem
February 11, 2016Written by Vibhu Norby
If you build software, you spend a lot of your time thinking about two things: optimization and scale. How do we get more website visits? How do we lift conversion rates by 20 percent? How do we reduce cart abandonment? How do we drive more page views?