This past March, we launched one of our most unique experiential marketing activations yet—a tiny house outfitted with over 32 smart home products.

b8ta Silicon Valley is located in the beautiful Santana Row outdoor shopping center. Santana Row is an upscale mixed-use development center consisting of a vibrant mix of over 50...

We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.

As a shopper, you're probably familiar with the unique feeling of our stores—an environment built for discovery and interaction, with some of the newest and most innovative products...

 Today, so many brands are looking to digital advertising as the primary (sometimes only) method to grow their product awareness and acquire new customers.

We’re extremely excited to announce that we’ve acquired Brickwork, a retail tech startup based in New York City that helps brands and retailers drive meaningful traffic to stores.

One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:

Pop-ups are appearing in increasingly unexpected locations in major markets around the world. As brands strive to meet shoppers at the right time, place and mindset, these retail...

From powerful brand exposure to closing more sales, offline retail is a massive opportunity for makers to tap into.

Our Made by Google experience officially launched in seven b8ta flagship stores this week. We’ve worked closely with Google to design an interactive experience that helps customers...

When October comes around and the Halloween ads begin, we’re forced to face the facts.

The 21st century has changed the landscape of shopping, but retail continues to evolve and shake things up as it goes.

As someone who has grown up in retail, I’ve learned a lot over the years as a retail associate, supervisor, manager, leader, and now director. One thing was always consistent...

There’s that moment when you look around the room full of smiling faces and that feeling strikes you — your team just pulled off a great event.

We all know how great products are born. A brand makes a prototype, launches the product, collects feedback from their customers, then repeats the process to improve the product.

Your new b8ta account provides analytics and actionable feedback on the performance of your product. Learn how to master it: