At b8ta, we've built our stores around the demo experience and meaningful product education. Our customers discover and try truly unique products ranging from brain sensing headbands
blendSMART and the beauty of b8ta.
We're excited to announce that blendSMART has been included on Oprah's 2019 Favorite Things List, her annual holiday gift guide. The creators of blendSMART will be showing off their...
Announcing Forum: a fashion and lifestyle retail concept from b8ta.
Here at b8ta we're excited to announce a project that's been in the works for some time—Forum. Read below for b8ta President and Co-Founder Phillip Raub's take on our newest retail...
If you're not early you're late— it's time to gear up for the holidays.
With fall in full swing, retailers and product makers alike know that the time to prep for the holiday shopping season is upon us. Check out four ways b8ta partners can maximize...
b8ta San Francisco
We're shining the spotlight on one of our flagship stores this week; b8ta San Francisco. Take a look at this city—dwelling b8ta location to see what it offers the ever-bustling...
b8ta Palo Alto
For the next installment of our store spotlight series we're checking in on a very special b8ta store- the original one. Take a look at b8ta Palo Alto to see how b8ta began, and...
b8ta Seattle
This week we're taking a closer look at b8ta Seattle to see what makes this b8ta location such an integrated part of the surrounding shopping community.
Supporting female innovation.
Who runs the world, household, and family budgets? Women, that’s who. Whether single ladies or women with a ring on it, these consumers are savvy, particular, and crave experiences....
b8ta takes Omigo from ecommerce retail to real-world experience.
Daniel Lalley is the Communication Consultant at Omigo, a b8ta partner working to change the American bathroom experience. We asked Daniel to tell us a bit about how Omigo utilized...
How b8ta partners use our stores as a marketing channel.
The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both...
I don't wanna grow up.
Some of my best childhood memories were at Toys”R”Us. I grew up 10 minutes away from the Toys”R”Us in King of Prussia, PA, and it was the stuff dreams were made of.
b8ta Austin
Austin, the capital of Texas, is the fastest expanding city in the U.S. For the third year in a row, it was voted the number one place to live in America
Take a tour of the b8ta dashboard.
The b8ta dashboard.
At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.
b8ta Hudson Yards
b8ta Hudson Yards is located in the beautiful and busy New York City, and continues to keep customers curious, engaged and up to date on the newest must have items.
We're launching Tour; a customized, rotating b8ta store experience
Our recent activation with experiential retail resulted in a very successful program called the be@home tour.
Be@Home by b8ta and Google, our tiny home tour.
This past March, we launched one of our most unique experiential marketing activations yet—a tiny house outfitted with over 32 smart home products.
b8ta Silicon Valley
b8ta Silicon Valley is located in the beautiful Santana Row outdoor shopping center. Santana Row is an upscale mixed-use development center consisting of a vibrant mix of over 50...
Insider, News & Updates, Partner Tips
This summer; brands and makers can beta test at b8ta
We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.
Why brands love b8ta
As a shopper, you're probably familiar with the unique feeling of our stores—an environment built for discovery and interaction, with some of the newest and most innovative products...
Your Marketing Dollars: Online vs Offline
Today, so many brands are looking to digital advertising as the primary (sometimes only) method to grow their product awareness and acquire new customers.