Insider, News & Updates, Partner Tips
We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.
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Why brands love b8ta
April 16, 2019Written by Erin Johnson
As a shopper, you're probably familiar with the unique feeling of our stores—an environment built for discovery and interaction, with some of the newest and most innovative products around. Hopefully you’ve had a chance to talk to our b8ta testers, or maybe you even took home a new gadget or two.
Your Marketing Dollars: Online vs Offline
February 15, 2019Written by Erin Johnson
Today, so many brands are looking to digital advertising as the primary (sometimes only) method to grow their product awareness and acquire new customers.
We've acquired Brickwork
January 24, 2019Written by Vibhu Norby
We’re extremely excited to announce that we’ve acquired Brickwork, a retail tech startup based in New York City that helps brands and retailers drive meaningful traffic to stores.
Preparing for the future by creating it: b8ta CEO talks 3 years of changing retail
December 12, 2018Written by Vibhu Norby
One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads: