From powerful brand exposure to closing more sales, offline retail is a massive opportunity for makers to tap into.

Our Made by Google experience officially launched in seven b8ta flagship stores this week. We’ve worked closely with Google to design an interactive experience that helps customers envision Google’s suite of products in their own homes. We are excited to have the opportunity to partner with one of the worlds most influential brands, and are extremely proud of what this partnership has accomplished thus far. So, we thought we would share why b8ta is the perfect fit to bring the Made by Google product experience to life.

When October comes around and the Halloween ads begin, we’re forced to face the facts.

The 21st century has changed the landscape of shopping, but retail continues to evolve and shake things up as it goes.

As someone who has grown up in retail, I’ve learned a lot over the years as a retail associate, supervisor, manager, leader, and now director. One thing was always consistent throughout my journey: being in the service industry is difficult.

There’s that moment when you look around the room full of smiling faces and that feeling strikes you — your team just pulled off a great event.

We all know how great products are born. A brand makes a prototype, launches the product, collects feedback from their customers, then repeats the process to improve the product.

Your new b8ta account provides analytics and actionable feedback on the performance of your product. Learn how to master it:

If you build software, you spend a lot of your time thinking about two things: optimization and scale. How do we get more website visits? How do we lift conversion rates by 20 percent? How do we reduce cart abandonment? How do we drive more page views?

I founded b8ta with a simple goal in mind: Create a physical space where people can try the best new technology products out of the box. No packaging—just products.