Your retail experts. 

We make launching products into physical retail simple, so more
people have access to what the world's creating. Here we're sharing
our expertise on what product makers need to know about getting
into - and getting the most out of brick-and-mortar retail. 

How the Neo smartpen benefits from the hands on demo

November 12, 2018 Dustin Peters
We recently sat down with Stephen Dix, the VP of Sales and Marketing and General Manager of NeoLab Convergence, to learn how the b8ta experience has helped grow the Neo smartpen business. 
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How b8ta lets a young company like Meural learn from their customers

November 1, 2018 Dustin Peters
To learn a bit more about how the b8ta experience can assist a young company, we recently chatted with Vladimir Vukicevic, CEO and Co-Founder of Meural.
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The Value of the In-Person Experience

October 23, 2018 Joshua Brueckner

From powerful brand exposure to closing more sales, offline retail is a massive opportunity for makers to tap into.

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A partnership with Google

October 16, 2018 Ashley Haber

Our Made by Google experience officially launched in seven b8ta flagship stores this week. We’ve worked closely with Google to design an interactive experience that helps customers envision Google’s suite of products in their own homes. We are excited to have the opportunity to partner with one of the worlds most influential brands, and are extremely proud of what this partnership has accomplished thus far. So, we thought we would share why b8ta is the perfect fit to bring the Made by Google product experience to life.

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Make a List and Check it Twice: The Importance of the Holiday Selling Season

October 2, 2018 Dustin Peters

When October comes around and the Halloween ads begin, we’re forced to face the facts. The holiday season is coming. The holidays instill all manners of stress, but unique is the anxiety felt by young retail brands. Clearly the holiday season is an important time for retail, but what exactly does that mean?

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