For the next installment of our store spotlight series we're checking in on a very special b8ta store- the original one.  Take a look at b8ta Palo Alto to see how b8ta began, and...

This week we're taking a closer look at b8ta Seattle to see what makes this b8ta location such an integrated part of the surrounding shopping community.

Who runs the world, household, and family budgets? Women, that’s who. Whether single ladies or women with a ring on it, these consumers are savvy, particular, and crave experiences....

Daniel Lalley is the Communication Consultant at Omigo, a b8ta partner working to change the American bathroom experience. We asked Daniel to tell us a bit about how Omigo utilized...

The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both...

Some of my best childhood memories were at Toys”R”Us. I grew up 10 minutes away from the Toys”R”Us in King of Prussia, PA, and it was the stuff dreams were made of.

Austin, the capital of Texas, is the fastest expanding city in the U.S. For the third year in a row, it was voted the number one place to live in America

The b8ta dashboard.

At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.

b8ta Hudson Yards is located in the beautiful and busy New York City, and continues to keep customers curious, engaged and up to date on the newest must have items.

Our recent activation with experiential retail resulted in a very successful program called the be@home tour.

This past March, we launched one of our most unique experiential marketing activations yet—a tiny house outfitted with over 32 smart home products.

b8ta Silicon Valley is located in the beautiful Santana Row outdoor shopping center. Santana Row is an upscale mixed-use development center consisting of a vibrant mix of over 50...

We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.

As a shopper, you're probably familiar with the unique feeling of our stores—an environment built for discovery and interaction, with some of the newest and most innovative products...

 Today, so many brands are looking to digital advertising as the primary (sometimes only) method to grow their product awareness and acquire new customers.

We’re extremely excited to announce that we’ve acquired Brickwork, a retail tech startup based in New York City that helps brands and retailers drive meaningful traffic to stores.

One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:

Pop-ups are appearing in increasingly unexpected locations in major markets around the world. As brands strive to meet shoppers at the right time, place and mindset, these retail...