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News & Updates

We've acquired Brickwork

January 24, 2019Written by Vibhu Norby

We’re extremely excited to announce that we’ve acquired Brickwork, a retail tech startup based in New York City that helps brands and retailers drive meaningful traffic to stores.

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Insider, News & Updates

Preparing for the future by creating it: b8ta CEO talks 3 years of changing retail

December 12, 2018Written by Vibhu Norby

One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:

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Partner Highlights

Maker Stories: Interview with Brian Min, Founder of Qwerkytoys

November 26, 2018Written by Dustin Peters

One of the best parts about working at b8ta is the ever-growing group of passionate partners behind the innovative products our customers can try out in our stores.

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News & Updates

b8ta pops-up at Virgin Atlantic in JFK

November 21, 2018Written by Erin Johnson

Pop-ups are appearing in increasingly unexpected locations in major markets around the world. As brands strive to meet shoppers at the right time, place and mindset, these retail experiences 

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Insider, Partner Highlights

How the Neo smartpen benefits from the hands on demo

November 12, 2018Written by Dustin Peters
We recently sat down with Stephen Dix, the VP of Sales and Marketing and General Manager of NeoLab Convergence, to learn how the b8ta experience has helped grow the Neo smartpen business. 
 
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Insider, Partner Highlights

How b8ta lets a young company like Meural learn from their customers

November 1, 2018Written by Dustin Peters
To learn a bit more about how the b8ta experience can assist a young company, we recently chatted with Vladimir Vukicevic, CEO and Co-Founder of Meural.
 
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Insider, Partner Tips

The Value of the In-Person Experience

October 23, 2018Written by Joshua Brueckner

From powerful brand exposure to closing more sales, offline retail is a massive opportunity for makers to tap into.

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Insider, Partner Highlights

A partnership with Google

October 16, 2018Written by Ashley Haber

Our Made by Google experience officially launched in seven b8ta flagship stores this week. We’ve worked closely with Google to design an interactive experience that helps customers envision Google’s suite of products in their own homes. We are excited to have the opportunity to partner with one of the worlds most influential brands, and are extremely proud of what this partnership has accomplished thus far. So, we thought we would share why b8ta is the perfect fit to bring the Made by Google product experience to life.

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Insider, Partner Tips

Make a list and check it twice: The importance of the holiday selling season

October 2, 2018Written by Dustin Peters

When October comes around and the Halloween ads begin, we’re forced to face the facts.

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Insider, Partner Tips

For any store, customer experience is priority #1

September 20, 2018Written by Rohit Sharma

The 21st century has changed the landscape of shopping, but retail continues to evolve and shake things up as it goes.

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Insider

Changing retail through people, not just platform

September 13, 2018Written by Katrina Coskie

As someone who has grown up in retail, I’ve learned a lot over the years as a retail associate, supervisor, manager, leader, and now director. One thing was always consistent throughout my journey: being in the service industry is difficult.

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Partner Tips

5 tips to make sure your retail event goes off without a hitch

September 11, 2018Written by Domingo Gonzalez

There’s that moment when you look around the room full of smiling faces and that feeling strikes you — your team just pulled off a great event.

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Insider

Creating a feedback loop in retail

June 1, 2018Written by Ken Sobel

We all know how great products are born. A brand makes a prototype, launches the product, collects feedback from their customers, then repeats the process to improve the product.

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Partner Tips

Five tips for getting the most out of your b8ta account

May 23, 2018Written by Charlène Quach

Your new b8ta account provides analytics and actionable feedback on the performance of your product. Learn how to master it:

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Insider, News & Updates

Further stretching the imagination of the store concept

April 19, 2018Written by Phillip Raub

Late last year, I was talking to a long time retail veteran about b8ta’s plans to develop smaller stores and expand our partnership with Lowe’s. She stopped me dead in my tracks and said,

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Insider

Highlights from building TED's first tech store

April 18, 2018Written by Erin Johnson

Last week, b8ta participated in one of the most influential conferences in the world: the annual TED conference in Vancouver.

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News & Updates

Introducing Built by b8ta

April 10, 2018Written by Vibhu Norby

We started b8ta to create physical spaces where people could try the best technology products out of the box.

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Insider, Partner Tips

It's a Human Problem

February 11, 2016Written by Vibhu Norby

If you build software, you spend a lot of your time thinking about two things: optimization and scale. How do we get more website visits? How do we lift conversion rates by 20 percent? How do we reduce cart abandonment? How do we drive more page views?

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News & Updates

Hello, Retail!

December 8, 2015Written by Vibhu Norby

I founded b8ta with a simple goal in mind: Create a physical space where people can try the best new technology products out of the box. No packaging—just products.

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