b8ta Silicon Valley is located in the beautiful Santana Row outdoor shopping center. Santana Row is an upscale mixed-use development center consisting of a vibrant mix of over 50 shops, 30 restaurants, CineArts movie theatre, and the boutique Hotel Valencia.
Demographics
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Customer Type
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Layout

b8ta Silicon Valley is distinguished by a 10’ x 3’ demo space and the partially-inclosed experience room, two spaces perfect for giving visitors a chance to get to know products.
- 2,484 square feet with floor to ceiling street facing windows
- Space to feature 150-180 products
- Two partially enclosed experience rooms
Location: Santana Row Shopping Center
With gardens, parks, and plazas and consistently comfortable weather, the space has been a favorite for partners that want to host demo events.
- Situated in Silicon Valley—the tech-hub of the world.
- Pet-friendly with many shoppers are accompanied by dogs.
- A large outdoor area, great for showcasing rideables and outdoor products.
- Sunny weather during 80% of the year.
- Neighboring stores include Tesla, Amazon, Warby Parker, Anthropologie, and Scotch & Sofa.
Staff insights
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Michel, b8ta Tester: b8ta SV is special because our unique development layout and proximity to the Valley Fair mega mall offers us a broad spectrum of Customer on any given day. They come into our b8ta store and all have the same look of awe as they move from isle to isle. [The customer] group is very diverse and is a catch all for all of our core products here in SV. |
Richard, General Manager: There is always something new at b8ta Silicon Valley. Everything is unique and the expressions customers portray when discovering something new is always memorable. Santana Row is described as a village within a city here in San Jose, and this allows us to connect more with the locals since they are always out trying to see what’s new. |
Contact our partnerships team for more information on showcasing your product in b8ta Silicon Valley.