b8ta San Francisco

Posted by Dustin Peters on October 1, 2019

We're shining the spotlight on one of our flagship stores this week; b8ta San Francisco. Take a look at this city—dwelling b8ta location to see what it offers the ever-bustling downtown crowds. 

Anyone who's faced the chaotic adventure that is San Francisco driving can tell you that the city is a crowded place.  With the help of expansive windows and large open spaces, b8ta San Francisco does well to offer visitors a welcome asylum from the hustle and bustle of the streets. (Though admittedly, regular waves of tourists will periodically fill this b8ta location throughout the day.) But it's not just a break from the crowds. b8ta San Francisco gives the innovative SF population exactly what it wants—a place to play with the Bay Area's newest inventions.

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Quick Demographics
  • Surrounding Population: 884k
  • The average age of the surrounding population: 38
  • Average household income: $96,265k
Customer Type
  • Young adults aged 20-35
  • Young Families
  • Higher female ratio
  • Tourists

Were you to be dropped in the middle of San Francisco, it wouldn't take long to realize that you're Silicon Valley adjacent. "Silicon Valley" refers not technically to the city itself, but rather a southern strip of the bay ranging roughly from Redwood City down through the Sunnyvale/San Jose area. While many larger companies chose the valley rather than the city for a headquarters, plenty of the tech giants have legs in the city itself.  LinkedIn, Adobe and Advent all own towering offices, while Salesforce recently changed the skyline itself in 2013.

Despite the presence of these large companies, if the industry kingpins run the Valley, startups have undeniably dominated San Francisco. The incubator city is home to scores of young companies, with conservative estimates healthily topping 8,000 in the latter half of 2019. These budding and vibrant companies bring both employees and tourists to the city, all excited to experience the latest thing- and b8ta San Francisco sees scores of them walk through the doors every day. 

Store Features
  • Expansive windows on two walls
  • 75-120 Products
  • 1,500 Sq ft. 
  • 114,500 people have walked through the doors in 2019
Popular Products 
Location: Hayes Valley

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Hayes Valley is a stylish and relaxed area of the city, sitting nearby a popular park and just north of the famous Market street. Filled with various restaurants and eateries and enjoying a central location, Hayes sees much of the city's workforce as it visits during lunch breaks. Tourists also spend time here, enjoying all of the trendy charm that San Francisco is known for. Nearby stores accompanying b8ta include Allbirds, Warby Parker, Peak Design, and Marine Layer. 

Staff insights

Screen Shot 2019-09-27 at 4-07-42 PMNick, General Manager:  We love hosting events [in b8ta SF] which are often attended by some very cool tech incubators in the Bay Area. We also often see tech "tour groups" that come to the Bay Area for innovation tours. I remember a great moment when a business group from a South American conglomerate came to tour b8ta, and they discovered the Fusion Guitar and broke out into an impromptu concert in the store for about 80 people! There was singing, dancing and several people who went up to play and sing. It was like a mini-concert!





Screen Shot 2019-09-30 at 11.34.30 AMJoshua, b8ta Tester:  Us b8ta Testers are constantly challenged, whether it's finding the best experience for our customers, improving on our skills and talents or learning a new set of products every month. It's a place that has provided me an environment to grow not only professionally, but also as a person. I get to be a part of an amazing team that's fun to work with and incredibly supportive. They are like family and make the store feel like my second home.


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Visit b8ta San Francisco at 590 Hayes Street, San Francisco, CA 94102

Perhaps the best part about our b8ta stores is the ever-growing cast of innovative products in each of them. Contact our partnerships team for more information on showcasing your product in b8ta San Francisco and other locations.