We’re extremely excited to announce that we’ve acquired Brickwork, a retail tech startup based in New York City that helps brands and retailers drive meaningful traffic to stores.
Recent Posts By Vibhu Norby
One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:
We started b8ta to create physical spaces where people could try the best technology products out of the box.
If you build software, you spend a lot of your time thinking about two things: optimization and scale. How do we get more website visits? How do we lift conversion rates by 20 percent? How do we reduce cart abandonment? How do we drive more page views?
I founded b8ta with a simple goal in mind: Create a physical space where people can try the best new technology products out of the box. No packaging—just products.