Some of my best childhood memories were at Toys”R”Us. I grew up 10 minutes away from the Toys”R”Us in King of Prussia, PA, and it was the stuff dreams were made of.
One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:
If you build software, you spend a lot of your time thinking about two things: optimization and scale. How do we get more website visits? How do we lift conversion rates by 20 percent? How do we reduce cart abandonment? How do we drive more page views?