Your retail experts. 

We make launching products into physical retail simple, so more
people have access to what the world's creating. Here we're sharing
our expertise on what product makers need to know about getting
into - and getting the most out of brick-and-mortar retail. 

Recent Posts By Vibhu Norby

Vibhu Norby
Founder and CEO of b8ta
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We've acquired Brickwork.

January 24, 2019 Vibhu Norby

We’re extremely excited to announce that we’ve acquired Brickwork, a retail tech startup based in New York City that helps brands and retailers drive meaningful traffic to stores.

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Preparing for the Future by Creating it: b8ta CEO Talks 3 years of Changing Retail

December 12, 2018 Vibhu Norby

One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:

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Introducing Built by b8ta.

April 10, 2018 Vibhu Norby

We started b8ta to create physical spaces where people could try the best technology products out of the box.

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It's a Human Problem

February 11, 2016 Vibhu Norby

If you build software, you spend a lot of your time thinking about two things: optimization and scale. How do we get more website visits? How do we lift conversion rates by 20 percent? How do we reduce cart abandonment? How do we drive more page views?

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Hello, Retail!

December 8, 2015 Vibhu Norby

I founded b8ta with a simple goal in mind: Create a physical space where people can try the best new technology products out of the box. No packaging—just products.

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