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Recent Posts By Phillip Raub

Phillip Raub
Founder and President of b8ta
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Announcing Forum: a fashion and lifestyle retail concept from b8ta.

October 16, 2019Written by Phillip Raub

Here at b8ta we're excited to announce a project that's been in the works for some time—Forum. Read below for b8ta President and Co-Founder Phillip Raub's take on our newest retail...


Insider, News & Updates

Toys"R"Us for the next generation.

July 18, 2019Written by Phillip Raub

In 2007, I was hired at Nintendo as the Director of Merchandising tasked with changing the retail environment in the video game category to better resonate with parents, families,...


Insider, News & Updates

Further stretching the imagination of the store concept

April 19, 2018Written by Phillip Raub

Late last year, I was talking to a long time retail veteran about b8ta’s plans to develop smaller stores and expand our partnership with Lowe’s. She stopped me dead in my tracks...