The global pandemic has undoubtedly impacted in-store traffic over the last several months as consumers hesitate to congregate, and are moving online for much of their shopping....
Retail Designed for 2020
b8ta was founded with the mission to make retail accessible for all. By offering a paid subscription to place products in our stores, we supported brands as they tested and launched...
How b8ta partners use our stores as a marketing channel.
The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both...
Take a tour of the b8ta dashboard.
The b8ta dashboard.
At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.
We're launching Tour; a customized, rotating b8ta store experience
Our recent activation with experiential retail resulted in a very successful program called the be@home tour.
Be@Home by b8ta and Google, our tiny home tour.
This past March, we launched one of our most unique experiential marketing activations yet—a tiny house outfitted with over 32 smart home products.
Insider, News & Updates, Partner Tips
This summer; brands and makers can beta test at b8ta
We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.
Why brands love b8ta
As a shopper, you're probably familiar with the unique feeling of our stores—an environment built for discovery and interaction, with some of the newest and most innovative products...
Your Marketing Dollars: Online vs Offline
Today, so many brands are looking to digital advertising as the primary (sometimes only) method to grow their product awareness and acquire new customers.
b8ta pops-up at Virgin Atlantic in JFK
Pop-ups are appearing in increasingly unexpected locations in major markets around the world. As brands strive to meet shoppers at the right time, place and mindset, these retail...
Highlights from building TED's first tech store
Last week, b8ta participated in one of the most influential conferences in the world: the annual TED conference in Vancouver.