Recent Posts By Erin Johnson

Erin Johnson
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Insider, Partner Tips

Take a tour of the b8ta dashboard.

June 19, 2019Written by Erin Johnson

The b8ta dashboard.

At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence. The b8ta store cameras, displays, and b8ta testers (store associates) allow for easy placement management and the ability to analyze in-store data. These metrics allow you to understand the performance of the product in your store and are a key differentiator versus other retail opportunities. You'll gain meaningful insight and develop a thorough understanding of your long-term ROI. 

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Insider, News & Updates

We're launching Tour; a customized, rotating b8ta store experience

May 15, 2019Written by Erin Johnson

Our recent activation with experiential retail resulted in a very successful program called the be@home tour.

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Insider, Partner Highlights

Be@Home by b8ta and Google, our tiny home tour.

May 14, 2019Written by Erin Johnson

This past March, we launched one of our most unique experiential marketing activations yet—a tiny house outfitted with over 32 smart home products.

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Insider, News & Updates, Partner Tips

This summer; brands and makers can beta test at b8ta

May 2, 2019Written by Erin Johnson

We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.

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Why brands love b8ta

April 16, 2019Written by Erin Johnson

As a shopper, you're probably familiar with the unique feeling of our stores—an environment built for discovery and interaction, with some of the newest and most innovative products around. Hopefully you’ve had a chance to talk to our b8ta testers, or maybe you even took home a new gadget or two.

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