Your retail experts. 

We make launching products into physical retail simple, so more
people have access to what the world's creating. Here we're sharing
our expertise on what product makers need to know about getting
into - and getting the most out of brick-and-mortar retail. 

Recent Posts By Erin Johnson

Erin Johnson
Find me on:

Why brands love b8ta

April 16, 2019 Erin Johnson

As a shopper, you're probably familiar with the unique feeling of our stores—an environment built for discovery and interaction, with some of the newest and most innovative products around. Hopefully you’ve had a chance to talk to our b8ta testers, or maybe you even took home a new gadget or two.

Read More

Your Marketing Dollars: Online vs Offline

February 15, 2019 Erin Johnson

Today, so many brands are looking to digital advertising as the primary (sometimes only) method to grow their product awareness and acquire new customers. Marketers are turning to digital because traditional retail is difficult (not to mention lacking in data) and the metrics from digital ad spend make it easy to understand ROI.

Read More

b8ta pops-up at Virgin Atlantic in JFK

November 21, 2018 Erin Johnson

Pop-ups are appearing in increasingly unexpected locations in major markets around the world. As brands strive to meet shoppers at the right time, place and mindset, these retail experiences 

Read More

Highlights from building TED's first tech store.

April 18, 2018 Erin Johnson

Last week, b8ta participated in one of the most influential conferences in the world: the annual TED conference in Vancouver.

Read More