Keeping up the good works

Posted by Simon Jones on April 16, 2020

The news over the last few days has been generally very positive, and social distancing appears to be paying dividends, which is allowing us to start  thinking about What Comes Next. From the President to the Governors to Mayors of cities large and small, the discussion is now roaring: when do we get to go back to normal? And what will normal look like?

Not so fast, say the experts, who are offering words of caution about the realities of a post-COVID-19 society. The inimitable Dr Fauci at one point suggested that the trusty handshake may be done forever, restaurants are pondering how to seat guests further apart, and it’s increasingly unclear how the cruise line industry will recover. Businesses like b8ta are putting together plans to deliver entirely new experiences, combining the joy of in-store discovery for which we’re known and the comfort and security of the virtual appointments that our customers have been enjoying from home.

In the meanwhile, though, keeping the momentum going is not something that will happen all on its own. Individuals are going to have to keep up the social distancing, adding all the nuances that have started to arise, from one-way aisles at the grocery store, to wearing masks whenever others are around. And, most importantly, ensuring that the heroes who are treating and curing patients have all the supplies and support they need.

It’s truly amazing to see the largesse flowing between people who don’t know each other at all. Vanity Fair shared a fascinating tally of the celebrities (Lady Gaga, Tyler Perry, Miley Cyrus, and more) who have stepped out of their normal lanes to try and help. Athletes from across sports, leagues, and states have risen to the challenge, from Zion Williamson paying the salaries of workers at Smoothie King Center, to Justin Verlander and his wife Kate Upton donating his game checks to a different charity each month.


At the same time, we see b8ta partners doing their own part. Forum by b8ta partner All Mies has pledged to donate 10% of their profits to Direct Relief, a desperately needed organization that is helping to keep medical personnel fully equipped to do their jobs. All Mies, if you don’t already know the brand, is a unique modern watchmaker, which is disrupting its industry by offering beautifully-designed and meticulously-crafted watches at genuinely affordable prices (you can see a selection here). They are joining an extraordinary array of b8ta partners who are making concrete steps to help those around them, including

  • Peak Design donated 100% of sales of its new product, the Travel Tripod, to COVID-19 relief between April 7-10.
  • Poplinen is making 100% cotton masks and donating one mask to the Downtown Women’s Center in Los Angeles for every mask purchased.
  • Jamstikz is donating 5% of April sales to Musicares COVID-19 Relief Fund.
  • Happiest Baby is donating SNOO Smart Sleepers to hospitals to help healthcare workers. They also launched a program for people to donate their used SNOOs.
  • Lark & Barry is offering NHS workers a 40% discount for the month of April.
  • Form Labs teamed up with USF Health and Northwell Health Labs to 3-D print nasal swabs for COVID-19 testing.
  • Kegelbell donated 25% of sales in a weekend to Boston Medical.
  • BlendSMART is giving away beauty packages to first responders and medical professionals.
  • Aveo Vision is donating a portion of its profits to provide masks, gloves, and other protective gear to healthcare workers.
  • POW Audio is donating 1% of sales to the American Red Cross

To quote one of All Mies’ founders “we believe that we are all in this together and no matter how hard or difficult it can be we will come out stronger than before."