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Announcing Forum: a fashion and lifestyle retail concept from b8ta.

October 16, 2019Written by Phillip Raub

Here at b8ta we're excited to announce a project that's been in the works for some time—Forum. Read below for b8ta President and Co-Founder Phillip Raub's take on our newest retail concept; one that paves a new road connecting fashion and lifestyle brands with their customers.

Architecture by Studio Terpeluk

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If you're not early you're late— it's time to gear up for the holidays.

October 9, 2019Written by Dustin Peters

With fall in full swing, retailers and product makers alike know that the time to prep for the holiday shopping season is upon us. Check out four ways b8ta partners can maximize their holiday presence this season.

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Store Spotlights

b8ta San Francisco

October 1, 2019Written by Dustin Peters

We're shining the spotlight on one of our flagship stores this week; b8ta San Francisco. Take a look at this city—dwelling b8ta location to see what it offers the ever-bustling downtown crowds. 

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Store Spotlights

b8ta Palo Alto

September 13, 2019Written by Dustin Peters

For the next installment of our store spotlight series we're checking in on a very special b8ta store- the original one.  Take a look at b8ta Palo Alto to see how b8ta began, and how it's progressed. 

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Store Spotlights

b8ta Seattle

September 3, 2019Written by Hannah Warren

This week we're taking a closer look at b8ta Seattle to see what makes this b8ta location such an integrated part of the surrounding shopping community.

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Insider, News & Updates

Supporting female innovation.

September 3, 2019Written by Tina Zayas

Who runs the world, household, and family budgets? Women, that’s who. Whether single ladies or women with a ring on it, these consumers are savvy, particular, and crave experiences. We see examples of this in the success of Glossier’s stores and Rent the Runway’s luxury showrooms, both companies which reached unicorn status in 2019. And the trend continues: when women-led businesses make women-focused products, they’re wildly successful.  

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b8ta takes Omigo from ecommerce retail to real-world experience.

August 20, 2019Written by Dustin Peters

Daniel Lalley is the Communication Consultant at Omigo, a b8ta partner working to change the American bathroom experience. We asked Daniel to tell us a bit about how Omigo utilized b8ta's toolkit to continue developing a young company and a unique product in a market where traditional retail presents barriers to the newcomers.

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Insider, Partner Tips

How b8ta partners use our stores as a marketing channel.

August 12, 2019Written by Erin Johnson

The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both huge multinationals and fresh-from-Kickstarter companies alike.

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Insider, News & Updates

Toys"R"Us is back, and it's powered by b8ta.

July 18, 2019Written by Erin Johnson

We’re thrilled to announce that we’ve teamed up with Tru Kids Brands to help reimagine the iconic Toys“R”Us brand by creating a new, highly-engaging retail experience designed for kids. The first two new Toys“R”Us stores will open this holiday season, located in The Galleria in Houston, Texas, a Simon Mall, and in Westfield Garden State Plaza in Paramus, New Jersey.

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Insider, News & Updates

Toys"R"Us for the next generation.

July 18, 2019Written by Phillip Raub

In 2007, I was hired at Nintendo as the Director of Merchandising tasked with changing the retail environment in the video game category to better resonate with parents, families, and an expanded audience.

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Insider, News & Updates

I don't wanna grow up.

July 18, 2019Written by Vibhu Norby

Some of my best childhood memories were at Toys”R”Us. I grew up 10 minutes away from the Toys”R”Us in King of Prussia, PA, and it was the stuff dreams were made of.

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Store Spotlights

b8ta Austin

July 9, 2019Written by Hannah Warren

Austin, the capital of Texas, is the fastest expanding city in the U.S. For the third year in a row, it was voted the number one place to live in America

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Insider, Partner Tips

Take a tour of the b8ta dashboard.

June 19, 2019Written by Erin Johnson

The b8ta dashboard.

At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.

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Store Spotlights

b8ta Hudson Yards

June 7, 2019Written by Hannah Warren

b8ta Hudson Yards is located in the beautiful and busy New York City, and continues to keep customers curious, engaged and up to date on the newest must have items.

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Insider, News & Updates

We're launching Tour; a customized, rotating b8ta store experience

May 15, 2019Written by Erin Johnson

Our recent activation with experiential retail resulted in a very successful program called the be@home tour.

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Insider, Partner Highlights

Be@Home by b8ta and Google, our tiny home tour.

May 14, 2019Written by Erin Johnson

This past March, we launched one of our most unique experiential marketing activations yet—a tiny house outfitted with over 32 smart home products.

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Store Spotlights

b8ta Silicon Valley

May 13, 2019Written by Dustin Peters

b8ta Silicon Valley is located in the beautiful Santana Row outdoor shopping center. Santana Row is an upscale mixed-use development center consisting of a vibrant mix of over 50 shops, 30 restaurants, CineArts movie theatre, and the boutique Hotel Valencia. 

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Insider, News & Updates, Partner Tips

This summer; brands and makers can beta test at b8ta

May 2, 2019Written by Erin Johnson

We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.

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Why brands love b8ta

April 16, 2019Written by Erin Johnson

As a shopper, you're probably familiar with the unique feeling of our stores—an environment built for discovery and interaction, with some of the newest and most innovative products around. Hopefully you’ve had a chance to talk to our b8ta testers, or maybe you even took home a new gadget or two.

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Partner Tips

Your Marketing Dollars: Online vs Offline

February 15, 2019Written by Erin Johnson

 Today, so many brands are looking to digital advertising as the primary (sometimes only) method to grow their product awareness and acquire new customers.

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