b8ta's collection of partner products looks a lot different today than it did when we first kicked off. While our collection was initially populated largely by consumer electronics, we've since seen that all manners of products can preform well under the b8ta model. Health and beauty products, for example, have been on the rise here at b8ta. Customers value their physical health and appearance, and they typically won't add a product to their morning routine until they trust it. These products make sense in b8ta-our store visitors can fully explore these health and beauty brands in a comfortable and exciting environment.
One such brand is blendSMART, the maker of an award-winning makeup tool that uses a motorized brush to speed up and enhance the application process. President and Co-Founder Lori Machiorlette speaks about blendSMART’s first few b8ta months below, as well as describing how blendSMART gives users a bit of extra sleep each morning.