See all topics

b8ta is having a birthday.

December 11, 2019Written by Dustin Peters

As a retail company, the month of December is important and busy for b8ta. As the year comes to a close we work hard throughout the holiday season to make sure we finish strong. But...

CONTINUE READING

b8ta gives a hands-on experience for hands-on products.

December 10, 2019Written by Dustin Peters

If it isn't yet obvious, here at b8ta we believe that any brand benefits by having their products available in physical spaces. As smooth as online shopping has become, getting to...

CONTINUE READING

The b8ta Holiday Roadshow.

November 26, 2019Written by Dustin Peters

As b8ta has grown throughout the past few years, opening new stores has been a cornerstone in our operations. The reasoning behind this is pretty straightforward—we believe that the...

CONTINUE READING

The concept behind Forum.

November 14, 2019Written by Joshua Brueckner

b8ta has recently announced our launch into the fashion + lifestyle sector through Forum, a concept built for the modern day shopper as well as modern day brands. We’re already...

CONTINUE READING

b8ta paves a new marketing channel with MINI Cooper.

November 13, 2019Written by Dustin Peters

At b8ta, we've built our stores around the demo experience and meaningful product education. Our customers discover and try truly unique products ranging from brain sensing headbands

CONTINUE READING

Partner Highlights

blendSMART and the beauty of b8ta.

October 29, 2019Written by Lori Machiorlette

We're excited to announce that blendSMART has been included on Oprah's 2019 Favorite Things List, her annual holiday gift guide. The creators of blendSMART will be showing off their...

CONTINUE READING

Announcing Forum: a fashion and lifestyle retail concept from b8ta.

October 16, 2019Written by Phillip Raub

Here at b8ta we're excited to announce a project that's been in the works for some time—Forum. Read below for b8ta President and Co-Founder Phillip Raub's take on our newest retail...

CONTINUE READING

If you're not early you're late— it's time to gear up for the holidays.

October 9, 2019Written by Dustin Peters

With fall in full swing, retailers and product makers alike know that the time to prep for the holiday shopping season is upon us. Check out four ways b8ta partners can maximize...

CONTINUE READING

Store Spotlights

b8ta San Francisco

October 1, 2019Written by Dustin Peters

We're shining the spotlight on one of our flagship stores this week; b8ta San Francisco. Take a look at this city—dwelling b8ta location to see what it offers the ever-bustling...

CONTINUE READING

Store Spotlights

b8ta Palo Alto

September 13, 2019Written by Dustin Peters

For the next installment of our store spotlight series we're checking in on a very special b8ta store- the original one.  Take a look at b8ta Palo Alto to see how b8ta began, and...

CONTINUE READING

Store Spotlights

b8ta Seattle

September 3, 2019Written by Hannah Warren

This week we're taking a closer look at b8ta Seattle to see what makes this b8ta location such an integrated part of the surrounding shopping community.

CONTINUE READING

Insider, News & Updates

Supporting female innovation.

September 3, 2019Written by Tina Zayas

Who runs the world, household, and family budgets? Women, that’s who. Whether single ladies or women with a ring on it, these consumers are savvy, particular, and crave experiences....

CONTINUE READING

b8ta takes Omigo from ecommerce retail to real-world experience.

August 20, 2019Written by Dustin Peters

Daniel Lalley is the Communication Consultant at Omigo, a b8ta partner working to change the American bathroom experience. We asked Daniel to tell us a bit about how Omigo utilized...

CONTINUE READING

Insider, Partner Tips

How b8ta partners use our stores as a marketing channel.

August 12, 2019Written by Erin Johnson

The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both...

CONTINUE READING

Insider, News & Updates

Toys"R"Us is back, and it's powered by b8ta.

July 18, 2019Written by Erin Johnson

We’re thrilled to announce that we’ve teamed up with Tru Kids Brands to help reimagine the iconic Toys“R”Us brand by creating a new, highly-engaging retail experience designed for...

CONTINUE READING

Insider, News & Updates

Toys"R"Us for the next generation.

July 18, 2019Written by Phillip Raub

In 2007, I was hired at Nintendo as the Director of Merchandising tasked with changing the retail environment in the video game category to better resonate with parents, families,...

CONTINUE READING

Insider, News & Updates

I don't wanna grow up.

July 18, 2019Written by Vibhu Norby

Some of my best childhood memories were at Toys”R”Us. I grew up 10 minutes away from the Toys”R”Us in King of Prussia, PA, and it was the stuff dreams were made of.

CONTINUE READING

Store Spotlights

b8ta Austin

July 9, 2019Written by Hannah Warren

Austin, the capital of Texas, is the fastest expanding city in the U.S. For the third year in a row, it was voted the number one place to live in America

CONTINUE READING

Insider, Partner Tips

Take a tour of the b8ta dashboard.

June 19, 2019Written by Erin Johnson

The b8ta dashboard.

At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.

CONTINUE READING

Store Spotlights

b8ta Hudson Yards

June 7, 2019Written by Hannah Warren

b8ta Hudson Yards is located in the beautiful and busy New York City, and continues to keep customers curious, engaged and up to date on the newest must have items.

CONTINUE READING