This week we're taking a closer look at b8ta Seattle to see what makes this b8ta location such an integrated part of the surrounding shopping community.
Who runs the world, household, and family budgets? Women, that’s who. Whether single ladies or women with a ring on it, these consumers are savvy, particular, and crave experiences. We see examples of this in the success of Glossier’s stores and Rent the Runway’s luxury showrooms, both companies which reached unicorn status in 2019. And the trend continues: when women-led businesses make women-focused products, they’re wildly successful.
Daniel Lalley is the Communication Consultant at Omigo, a b8ta partner working to change the American bathroom experience. We asked Daniel to tell us a bit about how Omigo utilized b8ta's toolkit to continue developing a young company and a unique product in a market where traditional retail presents barriers to the newcomers.
The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both huge multinationals and fresh-from-Kickstarter companies alike.
We’re thrilled to announce that we’ve teamed up with Tru Kids Brands to help reimagine the iconic Toys“R”Us brand by creating a new, highly-engaging retail experience designed for kids. The first two new Toys“R”Us stores will open this holiday season, located in The Galleria in Houston, Texas, a Simon Mall, and in Westfield Garden State Plaza in Paramus, New Jersey.
Our recent activation with experiential retail resulted in a very successful program called the be@home tour.
b8ta Silicon Valley is located in the beautiful Santana Row outdoor shopping center. Santana Row is an upscale mixed-use development center consisting of a vibrant mix of over 50 shops, 30 restaurants, CineArts movie theatre, and the boutique Hotel Valencia.
We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.
As a shopper, you're probably familiar with the unique feeling of our stores—an environment built for discovery and interaction, with some of the newest and most innovative products around. Hopefully you’ve had a chance to talk to our b8ta testers, or maybe you even took home a new gadget or two.
One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:
One of the best parts about working at b8ta is the ever-growing group of passionate partners behind the innovative products our customers can try out in our stores.