One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:
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b8ta pops-up at Virgin Atlantic in JFK
November 21, 2018Written by Erin Johnson
Pop-ups are appearing in increasingly unexpected locations in major markets around the world. As brands strive to meet shoppers at the right time, place and mindset, these retail...
Further stretching the imagination of the store concept
April 19, 2018Written by Phillip Raub
Late last year, I was talking to a long time retail veteran about b8ta’s plans to develop smaller stores and expand our partnership with Lowe’s. She stopped me dead in my tracks...
Introducing Built by b8ta
April 10, 2018Written by Vibhu Norby
We started b8ta to create physical spaces where people could try the best technology products out of the box.
Hello, Retail!
December 8, 2015Written by Vibhu Norby
I founded b8ta with a simple goal in mind: Create a physical space where people can try the best new technology products out of the box. No packaging—just products.
