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Insider, News & Updates

Preparing for the future by creating it: b8ta CEO talks 3 years of changing retail

December 12, 2018Written by Vibhu Norby

One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:

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News & Updates

b8ta pops-up at Virgin Atlantic in JFK

November 21, 2018Written by Erin Johnson

Pop-ups are appearing in increasingly unexpected locations in major markets around the world. As brands strive to meet shoppers at the right time, place and mindset, these retail...

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Insider, News & Updates

Further stretching the imagination of the store concept

April 19, 2018Written by Phillip Raub

Late last year, I was talking to a long time retail veteran about b8ta’s plans to develop smaller stores and expand our partnership with Lowe’s. She stopped me dead in my tracks...

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News & Updates

Introducing Built by b8ta

April 10, 2018Written by Vibhu Norby

We started b8ta to create physical spaces where people could try the best technology products out of the box.

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News & Updates

Hello, Retail!

December 8, 2015Written by Vibhu Norby

I founded b8ta with a simple goal in mind: Create a physical space where people can try the best new technology products out of the box. No packaging—just products.

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