We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.

We’re extremely excited to announce that we’ve acquired Brickwork, a retail tech startup based in New York City that helps brands and retailers drive meaningful traffic to stores.

One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:

Pop-ups are appearing in increasingly unexpected locations in major markets around the world. As brands strive to meet shoppers at the right time, place and mindset, these retail...

I founded b8ta with a simple goal in mind: Create a physical space where people can try the best new technology products out of the box. No packaging—just products.