We’re thrilled to announce that we’ve teamed up with Tru Kids Brands to help reimagine the iconic Toys“R”Us brand by creating a new, highly-engaging retail experience designed for kids. The first two new Toys“R”Us stores will open this holiday season, located in The Galleria in Houston, Texas, a Simon Mall, and in Westfield Garden State Plaza in Paramus, New Jersey.
Our recent activation with experiential retail resulted in a very successful program called the be@home tour.
We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.
One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:
Late last year, I was talking to a long time retail veteran about b8ta’s plans to develop smaller stores and expand our partnership with Lowe’s. She stopped me dead in my tracks and said,