We’re thrilled to announce that we’ve teamed up with Tru Kids Brands to help reimagine the iconic Toys“R”Us brand by creating a new, highly-engaging retail experience designed for kids. The first two new Toys“R”Us stores will open this holiday season, located in The Galleria in Houston, Texas, a Simon Mall, and in Westfield Garden State Plaza in Paramus, New Jersey.
Our recent activation with experiential retail resulted in a very successful program called the be@home tour.
We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.
One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:
Our Made by Google experience officially launched in seven b8ta flagship stores this week. We’ve worked closely with Google to design an interactive experience that helps customers envision Google’s suite of products in their own homes. We are excited to have the opportunity to partner with one of the worlds most influential brands, and are extremely proud of what this partnership has accomplished thus far. So, we thought we would share why b8ta is the perfect fit to bring the Made by Google product experience to life.
When October comes around and the Halloween ads begin, we’re forced to face the facts.
As someone who has grown up in retail, I’ve learned a lot over the years as a retail associate, supervisor, manager, leader, and now director. One thing was always consistent throughout my journey: being in the service industry is difficult.
Late last year, I was talking to a long time retail veteran about b8ta’s plans to develop smaller stores and expand our partnership with Lowe’s. She stopped me dead in my tracks and said,
If you build software, you spend a lot of your time thinking about two things: optimization and scale. How do we get more website visits? How do we lift conversion rates by 20 percent? How do we reduce cart abandonment? How do we drive more page views?