Today, so many brands are looking to digital advertising as the primary (sometimes only) method to grow their product awareness and acquire new customers.
One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:
One of the best parts about working at b8ta is the ever-growing group of passionate partners behind the innovative products our customers can try out in our stores.
Our Made by Google experience officially launched in seven b8ta flagship stores this week. We’ve worked closely with Google to design an interactive experience that helps customers envision Google’s suite of products in their own homes. We are excited to have the opportunity to partner with one of the worlds most influential brands, and are extremely proud of what this partnership has accomplished thus far. So, we thought we would share why b8ta is the perfect fit to bring the Made by Google product experience to life.
When October comes around and the Halloween ads begin, we’re forced to face the facts.
As someone who has grown up in retail, I’ve learned a lot over the years as a retail associate, supervisor, manager, leader, and now director. One thing was always consistent throughout my journey: being in the service industry is difficult.
There’s that moment when you look around the room full of smiling faces and that feeling strikes you — your team just pulled off a great event.
Your new b8ta account provides analytics and actionable feedback on the performance of your product. Learn how to master it:
Late last year, I was talking to a long time retail veteran about b8ta’s plans to develop smaller stores and expand our partnership with Lowe’s. She stopped me dead in my tracks and said,
If you build software, you spend a lot of your time thinking about two things: optimization and scale. How do we get more website visits? How do we lift conversion rates by 20 percent? How do we reduce cart abandonment? How do we drive more page views?