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Recent Posts By Phillip Raub

Phillip Raub
Founder and President of b8ta
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Insider, News & Updates

Toys"R"Us for the next generation.

July 18, 2019Written by Phillip Raub

In 2007, I was hired at Nintendo as the Director of Merchandising tasked with changing the retail environment in the video game category to better resonate with parents, families, and an expanded audience.

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Insider, News & Updates

Further stretching the imagination of the store concept

April 19, 2018Written by Phillip Raub

Late last year, I was talking to a long time retail veteran about b8ta’s plans to develop smaller stores and expand our partnership with Lowe’s. She stopped me dead in my tracks and said,

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