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Recent Posts By Lori Machiorlette

Partner Highlights

blendSMART and the beauty of b8ta.

October 29, 2019Written by Lori Machiorlette

We're excited to announce that blendSMART has been included on Oprah's 2019 Favorite Things List, her annual holiday gift guide. The creators of blendSMART will be showing off their groundbreaking makeup brush at b8ta Hudson Yards and b8ta Houston on 11/9/19 from 1-4 p.m, and will be expanding into five new b8ta locations this holiday season. Check the blendSMART b8ta page to stay up to date on where you can test drive the brush yourself.


b8ta's collection of partner products looks a lot different today than it did when we first kicked off. While our collection was initially populated largely by consumer electronics, we've since seen that all manners of products can preform well under the b8ta model. Health and beauty products, for example, have been on the rise here at b8ta. Customers value their physical health and appearance, and they typically won't add a product to their morning routine until they trust it. These products make sense in b8ta-our store visitors can fully explore these health and beauty brands in a comfortable and exciting environment.

One such brand is blendSMART, the maker of an award-winning makeup tool that uses a motorized brush to speed up and enhance the application process. President and Co-Founder Lori Machiorlette speaks about blendSMART’s first few b8ta months below, as well as describing how blendSMART gives users a bit of extra sleep each morning.

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