The b8ta dashboard.
At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.
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b8ta Hudson Yards
June 7, 2019Written by Hannah Warren
b8ta Hudson Yards is located in the beautiful and busy New York City, and continues to keep customers curious, engaged and up to date on the newest must have items.
We're launching Tour; a customized, rotating b8ta store experience
May 15, 2019Written by Erin Johnson
Our recent activation with experiential retail resulted in a very successful program called the be@home tour.
Be@Home by b8ta and Google, our tiny home tour.
May 14, 2019Written by Erin Johnson
This past March, we launched one of our most unique experiential marketing activations yet—a tiny house outfitted with over 32 smart home products.
b8ta Silicon Valley
May 13, 2019Written by Dustin Peters
b8ta Silicon Valley is located in the beautiful Santana Row outdoor shopping center. Santana Row is an upscale mixed-use development center consisting of a vibrant mix of over 50 shops, 30 restaurants, CineArts movie theatre, and the boutique Hotel Valencia.
Insider, News & Updates, Partner Tips
This summer; brands and makers can beta test at b8ta
May 2, 2019Written by Erin Johnson
We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.
Why brands love b8ta
April 16, 2019Written by Erin Johnson
As a shopper, you're probably familiar with the unique feeling of our stores—an environment built for discovery and interaction, with some of the newest and most innovative products around. Hopefully you’ve had a chance to talk to our b8ta testers, or maybe you even took home a new gadget or two.
Your Marketing Dollars: Online vs Offline
February 15, 2019Written by Erin Johnson
Today, so many brands are looking to digital advertising as the primary (sometimes only) method to grow their product awareness and acquire new customers.
We've acquired Brickwork
January 24, 2019Written by Vibhu Norby
We’re extremely excited to announce that we’ve acquired Brickwork, a retail tech startup based in New York City that helps brands and retailers drive meaningful traffic to stores.
Preparing for the future by creating it: b8ta CEO talks 3 years of changing retail
December 12, 2018Written by Vibhu Norby
One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:
Maker Stories: Interview with Brian Min, Founder of Qwerkytoys
November 26, 2018Written by Dustin Peters
One of the best parts about working at b8ta is the ever-growing group of passionate partners behind the innovative products our customers can try out in our stores.
b8ta pops-up at Virgin Atlantic in JFK
November 21, 2018Written by Erin Johnson
Pop-ups are appearing in increasingly unexpected locations in major markets around the world. As brands strive to meet shoppers at the right time, place and mindset, these retail experiences
How the Neo smartpen benefits from the hands on demo
November 12, 2018Written by Dustin Peters
We recently sat down with Stephen Dix, the VP of Sales and Marketing and General Manager of NeoLab Convergence, to learn how the b8ta experience has helped grow the Neo smartpen business.
How b8ta lets a young company like Meural learn from their customers
November 1, 2018Written by Dustin Peters
To learn a bit more about how the b8ta experience can assist a young company, we recently chatted with Vladimir Vukicevic, CEO and Co-Founder of Meural.
The Value of the In-Person Experience
October 23, 2018Written by Joshua Brueckner
From powerful brand exposure to closing more sales, offline retail is a massive opportunity for makers to tap into.
A partnership with Google
October 16, 2018Written by Ashley Haber
Our Made by Google experience officially launched in seven b8ta flagship stores this week. We’ve worked closely with Google to design an interactive experience that helps customers envision Google’s suite of products in their own homes. We are excited to have the opportunity to partner with one of the worlds most influential brands, and are extremely proud of what this partnership has accomplished thus far. So, we thought we would share why b8ta is the perfect fit to bring the Made by Google product experience to life.
Make a list and check it twice: The importance of the holiday selling season
October 2, 2018Written by Dustin Peters
When October comes around and the Halloween ads begin, we’re forced to face the facts.
For any store, customer experience is priority #1
September 20, 2018Written by Rohit Sharma
The 21st century has changed the landscape of shopping, but retail continues to evolve and shake things up as it goes.
Changing retail through people, not just platform
September 13, 2018Written by Katrina Coskie
As someone who has grown up in retail, I’ve learned a lot over the years as a retail associate, supervisor, manager, leader, and now director. One thing was always consistent throughout my journey: being in the service industry is difficult.
5 tips to make sure your retail event goes off without a hitch
September 11, 2018Written by Domingo Gonzalez
There’s that moment when you look around the room full of smiling faces and that feeling strikes you — your team just pulled off a great event.