CES is a trade show that operates at mind-boggling scale. Nearly 4500 companies exhibit across the 2.9 million square feet of exhibition space, driving awareness and demand with the...

As a retail company, the month of December is important and busy for b8ta. As the year comes to a close we work hard throughout the holiday season to make sure we finish strong. But...

If it isn't yet obvious, here at b8ta we believe that any brand benefits by having their products available in physical spaces. As smooth as online shopping has become, getting to...

As b8ta has grown throughout the past few years, opening new stores has been a cornerstone in our operations. The reasoning behind this is pretty straightforward—we believe that the...

b8ta has recently announced our launch into the fashion + lifestyle sector through Forum, a concept built for the modern day shopper as well as modern day brands. We’re already...

At b8ta, we've built our stores around the demo experience and meaningful product education. Our customers discover and try truly unique products ranging from brain sensing headbands

We're excited to announce that blendSMART has been included on Oprah's 2019 Favorite Things List, her annual holiday gift guide. The creators of blendSMART will be showing off their...

Here at b8ta we're excited to announce a project that's been in the works for some time—Forum. Read below for b8ta President and Co-Founder Phillip Raub's take on our newest retail...

With fall in full swing, retailers and product makers alike know that the time to prep for the holiday shopping season is upon us. Check out four ways b8ta partners can maximize...

We're shining the spotlight on one of our flagship stores this week; b8ta San Francisco. Take a look at this city—dwelling b8ta location to see what it offers the ever-bustling...

For the next installment of our store spotlight series we're checking in on a very special b8ta store- the original one.  Take a look at b8ta Palo Alto to see how b8ta began, and...

This week we're taking a closer look at b8ta Seattle to see what makes this b8ta location such an integrated part of the surrounding shopping community.

Who runs the world, household, and family budgets? Women, that’s who. Whether single ladies or women with a ring on it, these consumers are savvy, particular, and crave experiences....

Daniel Lalley is the Communication Consultant at Omigo, a b8ta partner working to change the American bathroom experience. We asked Daniel to tell us a bit about how Omigo utilized...

The goals of a marketer can vary wildly depending on their given product or company, but a need for increased brand awareness and general “buzz” are typically congruent among both...

Some of my best childhood memories were at Toys”R”Us. I grew up 10 minutes away from the Toys”R”Us in King of Prussia, PA, and it was the stuff dreams were made of.

Austin, the capital of Texas, is the fastest expanding city in the U.S. For the third year in a row, it was voted the number one place to live in America

The b8ta dashboard.

At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.

b8ta Hudson Yards is located in the beautiful and busy New York City, and continues to keep customers curious, engaged and up to date on the newest must have items.

Our recent activation with experiential retail resulted in a very successful program called the be@home tour.