We’re thrilled to announce that we’ve teamed up with Tru Kids Brands to help reimagine the iconic Toys“R”Us brand by creating a new, highly-engaging retail experience designed for kids. The first two new Toys“R”Us stores will open this holiday season, located in The Galleria in Houston, Texas, a Simon Mall, and in Westfield Garden State Plaza in Paramus, New Jersey.

In 2007, I was hired at Nintendo as the Director of Merchandising tasked with changing the retail environment in the video game category to better resonate with parents, families, and an expanded audience.

Some of my best childhood memories were at Toys”R”Us. I grew up 10 minutes away from the Toys”R”Us in King of Prussia, PA, and it was the stuff dreams were made of.

Austin, the capital of Texas, is the fastest expanding city in the U.S. For the third year in a row, it was voted the number one place to live in America

The b8ta dashboard.

At the heart of a b8ta partnership is the technology we've built to allow brands to scale, measure, and understand their retail presence.

b8ta Hudson Yards is located in the beautiful and busy New York City, and continues to keep customers curious, engaged and up to date on the newest must have items.

Our recent activation with experiential retail resulted in a very successful program called the be@home tour.

This past March, we launched one of our most unique experiential marketing activations yet—a tiny house outfitted with over 32 smart home products.

b8ta Silicon Valley is located in the beautiful Santana Row outdoor shopping center. Santana Row is an upscale mixed-use development center consisting of a vibrant mix of over 50 shops, 30 restaurants, CineArts movie theatre, and the boutique Hotel Valencia. 

We are launching our most accessible program yet—for a limited time only we are offering brands a beta test of b8ta.

As a shopper, you're probably familiar with the unique feeling of our stores—an environment built for discovery and interaction, with some of the newest and most innovative products around. Hopefully you’ve had a chance to talk to our b8ta testers, or maybe you even took home a new gadget or two.

 Today, so many brands are looking to digital advertising as the primary (sometimes only) method to grow their product awareness and acquire new customers.

We’re extremely excited to announce that we’ve acquired Brickwork, a retail tech startup based in New York City that helps brands and retailers drive meaningful traffic to stores.

One of our core values at b8ta is being contrarian. There’s a values document posted on the wall of our office that reads:

One of the best parts about working at b8ta is the ever-growing group of passionate partners behind the innovative products our customers can try out in our stores.

Pop-ups are appearing in increasingly unexpected locations in major markets around the world. As brands strive to meet shoppers at the right time, place and mindset, these retail experiences 

From powerful brand exposure to closing more sales, offline retail is a massive opportunity for makers to tap into.

Our Made by Google experience officially launched in seven b8ta flagship stores this week. We’ve worked closely with Google to design an interactive experience that helps customers envision Google’s suite of products in their own homes. We are excited to have the opportunity to partner with one of the worlds most influential brands, and are extremely proud of what this partnership has accomplished thus far. So, we thought we would share why b8ta is the perfect fit to bring the Made by Google product experience to life.