b8ta was founded with the mission to make retail accessible for all. By offering a paid subscription to place products in our stores, we supported brands as they tested and launched...

New Beginnings: The First Day Of School

New Year’s Resolutions

This week b8ta is celebrating Pride. Whether as members of the LGBTQ+ community, or as their friends, we believe this is an important week, and one that calls for celebration - and...

I founded b8ta to give people fair and equal access to retail without the bias or judgements of human beings getting in the way, so that stores would have the best products, not the...

It is now clear that in the United States, as well as most of the rest of the world, we are now headed toward the next phase of the COVID-19 crisis: getting back to normal. This...

The news over the last few days has been generally very positive, and social distancing appears to be paying dividends, which is allowing us to start  thinking about What Comes...

If it feels like today is Blursday the fourtyteenth of Maprilay (h/t to The Internet), you’re not alone. The global lockdown is...well, I want to say unprecedented, but that word...

Many of us have been heartened of late by things like the iHeartConcert held last night on Fox, hosted by the apparently ageless Elton John, and headlined by stars of the last...

Last week we wrote about the good folks at Twin Science and Booleangirl, who are running free, instructor-led classes for kids who are stuck at home. Hopefully, those of you with...

In the old days (say, three weeks ago), when working from home was still the exception rather than the rule, they used to say there were three great threats to at-home productivity:

TL;DR: Entertain and educate your kids with free coding and robotics lessons from Booleangirl and Twin Science

As one of b8ta's oldest partners, AfterShokz headphones have been exciting our store visitors for years. Take a read to learn more about AfterShokz' b8ta experience.

CES is a trade show that operates at mind-boggling scale. Nearly 4500 companies exhibit across the 2.9 million square feet of exhibition space, driving awareness and demand with the...

As a retail company, the month of December is important and busy for b8ta. As the year comes to a close we work hard throughout the holiday season to make sure we finish strong. But...

If it isn't yet obvious, here at b8ta we believe that any brand benefits by having their products available in physical spaces. As smooth as online shopping has become, getting to...

As b8ta has grown throughout the past few years, opening new stores has been a cornerstone in our operations. The reasoning behind this is pretty straightforward—we believe that the...

b8ta has recently announced our launch into the fashion + lifestyle sector through Forum, a concept built for the modern day shopper as well as modern day brands. We’re already...

At b8ta, we've built our stores around the demo experience and meaningful product education. Our customers discover and try truly unique products ranging from brain sensing headbands

We're excited to announce that blendSMART has been included on Oprah's 2019 Favorite Things List, her annual holiday gift guide. The creators of blendSMART will be showing off their...